Many of you guys know that we took the leap and decided to begin consistently blogging last year, and we attribute an enormous amount of our business’ growth over the past year to our consistent blogging schedule!! I cannot even begin to explain all of the benefits of blogging and the many ways it has positively impacted our business.
However, I love to write and I love to blog, and I know that is not always the case for photographers. And you know what? That is absolutely fine. There are other parts of my job and running our business that I’m not passionate about and that I don’t love as much!!
Yet, I don’t think that any of the common excuses we hear for why other photographers don’t blog consistently are good enough reasons not to blog. 😉 Often, photographers will tell us that it takes too long, that they hate to write, they aren’t good at writing or that it is too hard to think of what to write about. At the very least, we believe photographers should blog their work regularly, but we also believe it can be enormously beneficial to create other content to mix in with the work that you’re shooting and blogging! Your clients and the people who follow you want to know that you are a real person, not just a person with a camera who only works and posts about work. 🙂
So, while we can’t help you write faster, make you fall in love with blogging, or increase your writing skills, we DO want to help you with a few ideas for blog post topics today! We’d encourage you to pick one of these topics per week and make it your goal to blog once a week for the next month. Start there, and blog more frequently as you go! Remember, consistency is key, so blogging once per week for a few months is better than blogging daily for a week and stopping for another few months.
Here are a few ideas for blog posts to get you started!!
Your “WHY”: why you do what you do
Your favorite part of your job as a photographer
A day in the life as a photographer
Your biggest dreams or personal & business goals
A tip for photographers
A tip for your clients (brides planning weddings, families planning their session, etc.!)
A personal post about a trip or what you have been up to lately
The gear you can’t live without
Solve a problem you keep encountering with your clients (for example, brides not including enough time in their timeline for something). FAQ’s are awesome blog post material!
A list of book recommendations or a recent book review
And there you have it! They’re pretty easy, right? And remember friends, all you need is a minimum of 300 words, and you’re golden! For more tips on how to start blogging, head on over to read this post– we have a TON of more helpful tips there!
Caitlin & Luke