Freebie?
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6 Proven Ways to Elevate Your Client Experience Today: How we stopped getting ghosted, raised our prices & stand out from other photographers!
we want to BE who we wish we had when we were in your shoes.
welcome to our shop! we can't wait to come alongside you as you...
create a business *and* life you love
As wedding photographers who turned a dream into a full time business in college, we know exactly how you’re feeling. We know you have huge dreams for where your business could go, but you're more than a little overwhelmed. That's where we come in! We focus on building friendships with our students, and we believe wholeheartedly in the power of running a profitable business that brings joy to you and to the world. We can't wait to teach you how to be more than a photographer how serving your clients well can give you the life and business of your wildest dreams.
Our business has humble beginnings: Caitlin's parents' kitchen table when she was in high school and Luke's apartment when we were in college. We remember how it felt when we started out, and we want to turn around, take your hand, and show you the way.
Start here.
Looking for a good place to start?
Downloads + Guides
explore our
THE OCF Guide
This Guide is for YOU if:
- OCF overwhelms you
- You want to be confident using flash for every part of weddings
- You don't want to be intimidated by dark churches or reception spaces
The ring shot guide
This Guide is for YOU if:
- You struggle to capture crystal clear ring shots every single time
- You are consistently unhappy with the way your ring shots turn out
The Posing Guide
This Guide is for YOU if:
- You struggle to remember poses
- You want to learn how to maximize portrait time with your couple
- You want to be confident while posing
the pricing pdf
This Guide is for YOU if:
- You struggle to book leads
- You want to raise your prices
- You're tired of getting ghosted
- You want to learn the psychology behind pricing
Learn our 6x6 Posing Program that is not only easy to remember, but fills an entire gallery in a short period of time!
Student Favorite!
Set up our Wedding Collections in a way that works. If you are constantly being ghosted, your pricing may be the issue.
In this Guide, you will learn how we utilize OCF for receptions, family formals, and even portraits on rainy wedding days!
In this Guide, you will learn how we get crystal clear ring shots every time... including the exact settings we use.
$49
$49
$49
$29
business roadmap
This Guide is for YOU if:
- You struggle with what to do next & aren't afraid of hard work
- You are a newer photographer and you want a plan to follow that will bring you success
C&L's Questionnaires
This Guide is for YOU if:
- You want to provide a great experience before a couple even books
- You want all the questions we have learned to ask over the 9 years we have been in business
C&L's email templates
This Guide is for YOU if:
- You struggle with wording emails in tough situations
- You want emails that work to get what you want and need from your clients
We're offering you access to ALL of the questions we include in our Inquiry Questionnaire and our Pre-Wedding Questionnaire!
In this Guide, you will get access to 10 of the most used email templates we have created over the past nine years.
This roadmap for brand new photographers outlines exactly what we would do if we could start our business over today!
$29
$29
$19
The essentials bundle
the starter pack bundle
This bundle includes 3 the of topics photographers struggle with the most: Pricing, Posing, and OCF!
This bundle includes every guide we've created: Pricing, Posing, OCF, Ring Shots, Email Templates, Questionnaires, & the Roadmap!
$99 ($147 value)
$199 ($253 value)
Best Value!
All digital downloadable products are nonrefundable. That being said, we care about your experience, so if you honestly can say that you implemented every aspect of each Guide you purchased and you didn't get any value out of your purchase, we would be happy to refund you.
Bundle Options
save by investing in our
buy now >
buy now >
buy now >
buy now >
buy now >
buy now >
buy now >
buy now >
buy now >
Downloads + Guides
explore our
THE OCF Guide
This Guide is for YOU if:
- OCF overwhelms you
- You want to be confident using flash for every part of weddings
- You don't want to be intimidated by dark churches or reception spaces
The ring shot guide
This Guide is for YOU if:
- You struggle to capture crystal clear ring shots every single time
- You are consistently unhappy with the way your ring shots turn out
The Posing Guide
This Guide is for YOU if:
- You struggle to remember poses
- You want to learn how to maximize portrait time with your couple
- You want to be confident while posing
The Pricing PDF
This Guide is for YOU if:
- You struggle to book leads
- You want to raise your prices
- You're tired of getting ghosted
- You want to learn the psychology behind pricing
Learn our 6x6 Posing Program that is not only easy to remember, but fills an entire gallery in a short period of time!
Set up our Wedding Collections in a way that works. If you are constantly being ghosted, your pricing may be the issue.
In this Guide, you will learn how we utilize OCF for receptions, family formals, and even portraits on rainy wedding days!
In this Guide, you will learn how we get crystal clear ring shots every time... including the exact settings we use.
$49
$49
$49
$29
business roadmap
This Guide is for YOU if:
- You struggle with what to do next & aren't afraid of hard work
- You are a newer photographer and you want a plan to follow that will bring you success
C&L's Questionnaires
This Guide is for YOU if:
- You want to provide a great experience before a couple even books
- You want all the questions we have learned to ask over the 9 years we have been in business
C&L's email templates
This Guide is for YOU if:
- You struggle with wording emails in tough situations
- You want emails that work to get what you want and need from your clients
We're offering you access to ALL of the questions we include in our Inquiry Questionnaire and our Pre-Wedding Questionnaire!
In this Guide, you will get access to 10 of the most used email templates we have created over the past nine years.
This roadmap for brand new photographers outlines exactly what we would do if we could start our business over today!
$29
$29
$19
The essentials bundle
the starter pack bundle
This bundle includes 3 the of topics photographers struggle with the most: Pricing, Posing, and OCF!
This bundle includes every guide we've created: Pricing, Posing, OCF, Ring Shots, Email Templates, Questionnaires, & the Roadmap!
$99 ($147 value)
$199 ($253 value)
Best Value!
All digital downloadable products are nonrefundable. That being said, we care about your experience, so if you honestly can say that you implemented every aspect of each Guide you purchased and you didn't get any value out of your purchase, we would be happy to refund you!
Bundle Options
save by investing in our
buy now >
Student Favorite!
Discover the Mentorship Options
⟶
Our Mentorship Programs
"Our defining moment in our business was our mentoring session with Caitlin & Luke."
- Joanna & Brett
"Thanks to Caitlin and Luke, in a matter of 7 months we went from 2 to 20 weddings..."
Learn straight from the source
Our Mentorship Program is for you if you are wanting to take your business to the next level. No matter if you haven't seen as much growth as you wanted in your business, you want to take your business full time, or you want to know exactly how we run an area of our business, we're here to help.
⟶
Mentoring Sessions
discover specific, topic-based mentoring sessions >
the complete mentoring experience
Ask us anything mentoring session
The Mentoring experience
For this session, you'll have access to us for 1 hour of time, and you'll get to ask us anything. We will go wherever the conversation goes! We don't prepare anything ahead of time for this session, but we are an open book and can focus on absolutely anything you'd like. Come with all your questions!
In this 2 hour session, we’ll cover your entire booking process & client experience from start to finish by going through it like we were one of your couples! We'll walk through your social media presence, website, & Investment Guide, and we'll recommend specific changes for you to make in order to increase your bookings. We'll discuss email communication, your workflow, and create an outsourcing plan to help you get your life back! Lastly, we'll talk through an entire wedding day from start to finish order to improve each aspect of your clients’ experience! To begin this experience, you'll send us your Investment Guide, email templates, and current workflow, and we'll go through everything. Before your session, we will spend lots of time behind the scenes investigating your business and discussing changes for you to implement!
This experience includes everything in The Mentoring Experience, plus access to The Client Experience Course for the life of the course! We continue to update our course over time, so there will always be new information to access and learn from. The best part is that you can rewatch The Client Experience Course whenever you would like to, as many times as you'd like! You will also get BONUS free access to all of the PDFs in our shop! Lastly, with this experience, you'll have access to us via email for 30 days after your session to ask unlimited, detailed questions that arise as you begin to implement what you learned at your session.
$400
$1000
(monthly payment options available)
$2000
(monthly payment options available)
Most Popular!
buy now >
buy now >
buy now >
buy now >
buy now >
buy now >
Topical Mentoring Sessions
$1500
(monthly payment options available)
⟶
The showit
mentoring session
the pricing mentoring session
Launch a new website in one hour! Need help setting up your brand new Showit site and figuring out Showit itself? Caitlin will walk you through every step in this 1 hour session! We'll prepare a step by step plan to launch your new website by the end of our 1 hour session together. At the end, you will be emailed detailed instructions so that you can finish your new site on your own!
$400
buy now >
The Pricing Mentoring Session is a 1 hour mentoring session focused on setting your pricing up in a way that makes it work for you! You and Luke will get to work drafting up a pricing model that will make you more money and be simple to understand for your clients!
By the end of the session you will have a new pricing system that you understand... a technique you can use moving forward as you increase prices! You'll also discuss how to utilize psychology with your pricing in order to set your business up for success, using a proven model that works!
the wedding day mentoring experience
$400
buy now >
This is a mentoring session that can only be booked after an application process. After being accepted for this mentoring session, we will allow you to join us on a real, live wedding day! This session is all about on the job training and is perfect for those who are starting out, or for those who just want to see how another team runs a wedding day! You'll have the opportunity to follow Caitlin and Luke throughout the day to learn whatever skills you feel you need to grow in. After the wedding day, we will schedule a 30 minute follow-up call to discuss the day and any questions you have! This session provides tremendous value and experience.
buy now >
⟶
Our Mentorship Programs
"Our defining moment in our business was our mentoring session with Caitlin & Luke."
- Joanna & Brett
"Thanks to Caitlin and Luke, in a matter of 7 months we went from 2 to 20 weddings..."
Learn straight from the source
Our Mentorship Program is for you if you are wanting to take your business to the next level. No matter if you haven't seen as much growth as you wanted in your business, you want to take your business full time, or you want to know exactly how we run an area of our business, we're here to help.
Mentoring Sessions
discover specific, topic-based mentoring sessions >>
the complete mentoring experience
Ask us anything mentoring session
The Mentoring
experience
For this session, you'll have access to us for 1 hour of time, and you'll get to ask us anything. We will go wherever the conversation goes!
We don't prepare anything ahead of time for this session, but we are an open book and can focus on absolutely anything you'd like. Come with all your questions!
In this 2 hour session, we’ll cover your entire booking process & client experience from start to finish by going through it like we were one of your couples! We'll walk through your social media presence, website, & Investment Guide, and we'll recommend specific changes for you to make in order to increase your bookings. We'll discuss email communication, your workflow, and create an outsourcing plan to help you get your life back! Lastly, we'll talk through an entire wedding day from start to finish order to improve each aspect of your clients’ experience! To begin this experience, you'll send us your Investment Guide, email templates, and current workflow, and we'll go through everything. Before your session, we will spend lots of time behind the scenes investigating your business and discussing changes for you to implement!
This experience includes everything in The Mentoring Experience, plus access to The Client Experience Course for the life of the course! We continue to update our course over time, so there will always be new information to access and learn from. The best part is that you can rewatch The Client Experience Course whenever you would like to, as many times as you'd like! You will also get BONUS free access to all of the PDFs in our shop!
Lastly, with this experience, you'll have access to us via email for 30 days after your session to ask unlimited, detailed questions that arise as you begin to implement what you learned at your session.
$400
$1000
(monthly payment options available)
$2000
(monthly payment options available)
Most Popular!
buy now >
buy now >
buy now >
Topical Mentoring Sessions
the Wedding day
mentoring experience
The showit
mentoring session
the pricing
mentoring session
Launch a new website in one hour! Need help setting up your brand new Showit site and figuring out Showit itself? Caitlin will walk you through every step in this 1 hour session! We'll prepare a step by step plan to launch your new website by the end of our 1 hour session together... and what we don't finish during the hour will be emailed to you along with detailed instructions so that you can finish it on your own!
The Pricing Mentoring Session is a 1 hour mentoring session focused on setting your pricing up in a way that makes it work for you! You and Luke will get to work drafting up a pricing model that will make you more money and be simple to understand for your clients!
By the end of the session you will have a new pricing system that you understand... a technique you can use moving forward as you increase prices! You'll also discuss how to utilize psychology with your pricing in order to set your business up for success, using a proven model that works!
This is a mentoring session that can only be booked after an application process. After being accepted for this mentoring session, we will allow you to join us on a real, live wedding day! This session is all about on the job training and is perfect for those who are starting out, or for those who just want to see how another team runs a wedding day!
You'll have the opportunity to follow Caitlin and Luke throughout the day to learn whatever skills you feel you need to grow in. After the wedding day, we will schedule a 30 minute follow-up call to discuss the day and any questions you have! This session provides tremendous value and experience.
$400
$400
$1500
(monthly payment options available)
Mentorship Experience Details
⟶
buy now >
buy now >
buy now >
The Client Experience Course
our signature course
Creating an incredible Client Experience leads to building a more profitable business. In this course, you'll learn how to work with your dream client, increase demand and inquires, and create the Client Experience you've dreamed of - all while building a life you love!
about the course
"This is like nothing we have seen before..."
- Joanna & Brett, Joanna & Brett Photography
"This is like nothing we have seen before... and we have invested in many courses. Not only that, but Caitlin and Luke go in-depth on topics that most educators will not even address..."
Our #1 Resource!
Client Experience Course Student
meet elle taylor, and hear from a
THE WHY: Elle took the the Client Experience Course because she wanted to take her
client experience and her business to the next level, but she didn't know where to start.
THE RESULTS: Since completing the course, Elle has begun booking wedding inquiries in a matter of mere hours and has raised her prices by hundreds of dollars, without any bride batting an eye.
elle felt...
before this course,
"...like I had a decent grip on my client experience, but I was excited to learn more and make my experiences even better!"
she struggled with inquiring brides ghosting her, & she wanted to raise her prices.
Elle desired confidence in herself and WHY clients should book with her, versus all of the other photographers out there.
She wanted brides who wanted to work with her, no matter what she charged.
elle feels...
after this course,
"10,000% confident the strategies in this course can absolutely take any business to the next level and leave anyone's clients wanting to scream how much they love you from the rooftops!"
"I went from brides ghosting me for weeks to brides booking me within a matter of HOURS!"
"I have so much more confidence in myself and WHY clients should book with me (why I'm different than most photographers out there), and finding that confidence gave me a new brand voice that will lead to more bookings of clients who want to work with ME and not the price tag."
"Since completing the course, I've raised my investment collections HUNDREDS of dollars and no one has batted an eye!"
don't miss your freebie!
join our facebook group for photograpers
6 Proven Ways to Elevate Your Client Experience Today: How we stopped getting ghosted, raised our prices & stand out from other photographers!
5 free ways to increase your wedding inquiries
Read Full Post >
SEO tips for wedding photographers
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3 WAYS TO BOOK MORE WEDDINGS FOR YOUR BUSINESS
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free education written with you in mind
view the full c&L education shop >
Find it All on the Blog
Links & Resources
Our most requested
Get 50% off our CRM, Honeybook! Honeybook is what we use to create and send contracts, invoices, timelines, questionnaires, communicate with clients, track finances, and more.
Honeybook
Try our client gallery software for 20% off! Cloudspot is how we deliver engagement and wedding galleries to couples. In galleries, couples can download photos, order prints, and more.
Cloudspot
The software we use to educate through courses and videos is offering a 4 week free trial! We believe Kajabi is the best course creation tool on the market- hands down.
Kajabi
Get 50% off >
Get 20% off 1 year >
Try a 4 week free trial >
Looking for professional website resources? From website templates to specific pages designed to serve your couples {including album pages, vendor guides, & more}, Davey & Krista have it all.
The Palm shop
Here, find all the gear we use for tackling wedding photography and videography! From memory cards to lenses, OCF and beyond, we're sharing exactly what we use.
our photo & video gear
Our brand designers are offering Caitlin & Luke Students 10% off their online shop! Their designs are elevated, luxury, and perfect for attracting your ideal client.
With grace and gold
Get 10% off with code CAITLINANDLUKE >
Our Photo Gear >
Our Video Gear >
Get 10% off with code
CAITLINANDLUKE10 >
Links & Resources
Our most requested
Get 50% off our CRM, Honeybook! Honeybook is what we use to create and send contracts, invoices, timelines, questionnaires, communicate with clients, track finances, and more.
Honeybook
Try our client gallery software for 50% off! Cloudspot is how we deliver engagement and wedding galleries to couples. In galleries, couples can download photos, order prints, and more.
Cloudspot
The software we use to educate through courses and videos is offering a 4 week free trial! We believe Kajabi is the best course creation tool on the market- hands down.
Kajabi
Looking for professional website resources? From website templates to specific pages designed to serve your couples {including album pages, vendor guides, & more}, Davey & Krista have it all.
The Palm shop
Here, find all the gear we use for tackling wedding photography and videography! From memory cards to lenses, OCF and beyond, we're sharing exactly what we use.
our photo & video gear
Our brand designers are offering Caitlin & Luke Students 10% off their online shop! Their designs are elevated, luxury, and perfect for attracting your ideal client.
With grace and gold
Freebie?
you bet. straight to your inbox.
6 Proven Ways to Elevate Your Client Experience Today: How we stopped getting ghosted, raised our prices & stand out from other photographers!
The Caitlin & Luke Photography journey began when Caitlin started the business as a sophomore in high school. As she got her business off the ground from her parents' kitchen table, she reached an important realization: She may not have had the marketing dollars, fancy photography gear, and years of experience that many photographers did, but she could control the experience she provided her clients and the way she cared for her clients. That realization would shape the entire future trajectory of Caitlin & Luke Photography, and it would only become even more of a focus when Luke and Caitlin met in 2014. The two would then begin pouring into what would ultimately become their business, together.
Caitlin and Luke focus their educational efforts on teaching photographers how focusing on client experience can give them the life and business of their dreams. Their experience as high school & college students turned business owners & as a husband and wife team working together full-time provide a unique perspective to their educational ventures. They're most passionate about teaching other photographers how they can be more than photographers to their clients. Caitlin and Luke believe in providing no-fluff education that is tangible, practical and immediately implementable, and they value developing personal relationships with their students as they grow their businesses.
Professional Bio
the caitlin and luke photography
